The Job Description of Online Marketing Specialist will be:
- To create, measure, analyze and optimize online marketing programs.
- To create and deploy highly effective online marketing programs, including email campaigns, blogs, co-marketing opportunities, online advertising, SEM and more.
- To understand, optimize and expand our keyword list.
- To analyze and report program performance; provide results and recommendations for improvement and new programs.
- To manage team members and contact external audiences through either emails, calls, social media, live chat, etc. to develop strong relationships.
- To be the voice of Company's Social Media Pages and manage them to achieve goals.
- To identify and understand Customer Needs for visiting the company's websites, and to work with Product Development Team, Business Executives and other functions to help develop products that will address customer needs more effectively, and will reduce customer bounce rate.
- To effectively manage outside partnerships/affiliate programs to maximize ROI on program investment.
- To manage weekly and monthly reporting and tracking, flagging issues for internal control and report metrics appropriately.
Skills Required:
This position is both creative and analytical in nature. To be successful, the applicant should have very strong written and verbal communication skills and a passion for innovative software and customer success. Other required skills are
- Understanding of online marketing a must.
- Passion for Search Engine Marketing, the Customer and Analytics.
- Proficiency in using MS Office
- Detail-oriented and highly organized with the ability to handle multiple-tasks simultaneously and meet deadlines.
- Self-motivated with a high level of initiative and a sense of urgency
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